Realizing your ideas

Preston outdoor portrait

About me/gvg:


My name is Preston and I'm a well-seasoned production designer turned creative services project manager. Through 11 years in advertising (6+ at a global agency), my work has been at the Super Bowl (x4), Coachella and many more unique places.

I've been a production artist, designer, retoucher and project manager on the leading corporations of 16 different product & service categories. The largest share of my agency work came as the production design manager on the Patrón Tequila account. Collaboration is at the heart of who I am, because the coolest things happen when talented people work together.
Previous clients

Patrón Tequila/Bacardi

I spent 6+ years as Client Manager of Production Design for the Patrón Tequila/Bacardi account while at Momentum Worldwide. I worked directly with Business Leadership, Creative and Copyediting to design, retouch, produce and project manage every element that went through the studio.

Other Clients

ᗑGrey Goose/Bacardi, Verizon, Lockheed Martin, Store Supply, Missouri Lawyers Media, SAP, American Express, Coca Cola, Allergan, Energizer, USPS, Charleston Battery, NY Lottery, Chobani, GAF, GloFish, Microsoft, Buffalo Wild Wings, Nike, Momentum Worldwide, Emerson, UPS, United Airlines, William Grant, Mobile Magic, US Army, Suntrust, Chevron, Trouw Nutrition and Mondelez.

ᗑIn descending order of total volume of work.

Types of work

Broadly?

Advertising in Retail, Experiential, and Outdoor environments, all in Print or Digital formats.

Specifically?

  • Retail Signage (Posters/Aisle Invaders/Case Bins/Pole Toppers/Tuckers/Case Cards/etc.)
  • LED & Print Displays (Stadiums/Venues/Window/POS/Menus)
  • Banner Ads (Online/Apps/Signage/Retractable/Outdoor)
  • Space & Events (Footprint/Structure/Interactives/Support)
  • Transit Ads and Wraps (Truck/Boat/Car/Bus/Bike/Train/Air)
  • Take-Home Ads (Recipe Booklets/Tear Pads/Autograph Cards)
  • Custom Dielines (3D Protrusions/Racks)
  • Branding (Logo Cleaning/Organizing)
  • Packages (VAPs/Products/Drops)
  • Traditional Print
  • Trade Show Signage
  • Billboards and OOH Signage
  • Novelties
  • Street Furniture

Tools of the trade

I love to learn and I learn fast

  • Mac/PC
  • InDesign
  • Photoshop
  • Illustrator
  • Excel
  • Acrobat
  • Smartsheet, Workfront, Basecamp, etc.
  • Discord/Chat & Team Systems
  • Pantone
  • Quark
  • Word
  • After Effects
  • Premiere
  • Media Encoder
  • Quicktime
  • Powerpoint
  • FTP & VPN Tools
  • GIMP
  • Cloud Storage
  • Visual Studio Code (HTML+CSS)
  • Figma/Adobe XD

Interpersonal skills

All this knowledge isn't useful if the person it comes from isn't amazing too. I am a:

  • Problem solver to an extreme
  • Project caretaker focused on attention to detail
  • Team player that sets others up for success
  • Builder and technician of a collaborative environment
  • Mentor and advocate for other's growth
  • Quick learner who is devoted to life-long education
  • Short and long-term goal setter with an engineer's mindset
  • Dependable leader who quickly adapts to shifting priorities
  • Proponent of a strategic and analytical thought process
  • Self-regulating manager of my time, in service of a deadline
  • Presenter of data, dedicated to inclusive communication

Iterating on the Creative Service process

What is Creative Services?

A Creative Services department is a collection of specialists across a vast array of creative and support disciplines. While managing the Patrón Tequila account inside the Creative Services department of Momentum Worldwide, I erased the hard line between Creative and Creative Services to develop a more unified and iterative process. This process is built for addressing the challenges of integrated production and design, to better collaborate across the entire stack.

Blending Production and Design Together

  • Coordinate project scope, providing any unit estimates and route them for approvals.
  • Advise on planning, timing and whether freelancers are needed to meet deadlines.
  • Review creative assets and vendor materials for errors.
  • Collaborate with Creative on program Key Visuals, finalizing all details.
  • Retouch and composite the KV until impeccable then adapt across all other elements.
  • Prioritize element lists, delegating to freelancers by priority and skill level as necessary.
  • Flex between proofing, routing and revisions as elements enter these different stages at various times.
  • Package mechanical files for server organization and release according to vendor specifications.
  • Submit final reports to finance for applicable elements.
  • Evaluate the program for any internal procedure improvements.
  • And of course, being at various points in this process for multiple jobs at the same time.